About
Unlock the secrets to understanding and engaging every type of automotive buyer with our comprehensive course, "First Time vs. Aspirational vs. Enthusiast Buyers." Designed for sales professionals eager to elevate their approach, this program dives deep into the unique motivations, expectations, and decision-making processes of three distinct buyer personas. Learn how to identify and connect with first-time buyers who seek guidance and reassurance, aspiration buyers who are driven by status and lifestyle goals, and enthusiast buyers who possess deep product knowledge and passion. Through real-world scenarios, interactive modules, and expert insights, you’ll master tailored communication strategies, build trust, and create memorable experiences that convert interest into loyalty. By the end of this course, you’ll be equipped to confidently navigate any sales conversation, anticipate objections, and deliver value that resonates with each buyer type. Whether you’re new to automotive sales or a seasoned pro, this program empowers you to exceed expectations, boost your closing rates, and become a trusted advisor in every transaction. Join us and transform your sales approach to meet the needs of today’s diverse automotive market. Module times are subject to change and will vary from person to person Time Ranges between 30-40 mins
You can also join this program via the mobile app. Go to the app