About
Unlock the true potential of your sales team with our comprehensive "Feature-Advantage-Benefit (FAB) Selling" program, designed specifically for automotive sales professionals seeking to elevate their performance. In this dynamic 50-60 minute self-paced course, participants will master the proven FAB selling technique—a cornerstone of persuasive sales communication that transforms product knowledge into compelling customer value. Through engaging modules and real-world automotive scenarios, learners will discover how to clearly articulate product features, translate them into meaningful advantages, and, most importantly, connect those advantages to the unique benefits that resonate with each customer. This course empowers sales representatives to move beyond generic pitches, enabling them to tailor their approach, build trust, and address the true needs and motivations of today’s informed buyers. Guided by Vault’s experienced trainers, participants will gain practical tools and confidence to handle objections, differentiate their offerings, and close more deals. Whether you’re new to automotive sales or looking to sharpen your skills, this program delivers actionable strategies that drive results and foster long-term customer relationships. Enroll now and transform your sales conversations into powerful, benefit-driven engagements that set you apart in a competitive market. Module times are subject to change and will vary from person to person Time Ranges between 50-60 mins
You can also join this program via the mobile app. Go to the app