About
Unlock the true potential of your sales strategy with "Selling Value – Not Just Price or Features." This dynamic 60-minute course is designed for automotive sales professionals who want to elevate their approach and consistently outperform the competition. In today’s market, customers are more informed and discerning than ever before. Simply relying on price cuts or listing features is no longer enough to close the deal. This program empowers you to shift the conversation from transactional selling to value-driven engagement, ensuring your clients see the unique benefits your vehicles and dealership offer. Through real-world scenarios, interactive exercises, and expert insights from seasoned trainers, you’ll learn how to identify what truly matters to each customer and tailor your pitch to address their specific needs and aspirations. Discover proven techniques to build trust, highlight long-term value, and overcome objections with confidence. By the end of this course, you’ll be equipped to create compelling value propositions that resonate, foster lasting relationships, and drive higher margins—without resorting to discounts. Transform your sales conversations and become the go-to advisor your clients trust. Enroll now and start selling value, not just price or features! Module times are subject to change and will vary from person to person Time Ranges between 40-50 mins
You can also join this program via the mobile app. Go to the app