About
Unlock the true power of communication with "Hearing vs. Listening – 30 mins," a focused, self-paced course designed for automotive sales professionals who want to elevate their client interactions and close more deals. In today’s competitive market, simply hearing your customers isn’t enough—active listening is the key to understanding their needs, building trust, and delivering exceptional service. This concise yet impactful program demystifies the crucial differences between hearing and listening, equipping you with practical strategies to become a more attentive, empathetic, and persuasive communicator. Through real-world scenarios and expert insights, you’ll learn how to identify common listening barriers, apply proven techniques to stay engaged, and turn every conversation into an opportunity for connection and influence. Whether you’re new to sales or a seasoned pro, mastering these skills will help you uncover hidden buying motives, address objections more effectively, and foster long-term customer loyalty. Invest just 30 minutes and transform the way you connect with clients—because in automotive sales, listening is your most powerful tool for success. Module times are subject to change and will vary from person to person Time Ranges between 20-30 mins
You can also join this program via the mobile app. Go to the app

